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Stall Points: Most Companies Stop Growing.Yours Doesn't Have To: Most Companies Stop Growing - Yours Doesn't Have to | 
 enlarge | Authors: Matthew S. Olson, Derek Van Bever
Publisher: Yale University Press
Category: Book
List Price: £18.00
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Rating:  1 reviews
Sales Rank: 312379
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1
ISBN: 0300136870
Dewey Decimal Number: 658.4012
EAN: 9780300136876
ASIN: 0300136870
Publication Date: May 27, 2008
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| Customer Reviews:
Why and how obsolete strategic assumptions can threaten sustainable growth July 23, 2008
Robert Morris (Dallas, Texas)
In this brilliant volume, Matthew Olson and Derek van Bever assert that "the assumptions a management team holds most dearly - has known so long or so well that they are no longer debated - pose the greatest danger to growth. In other words, it is not what you know that isn't so that will stop your growth run - more likely, it's what you know that's [begin italics] no longer so [end italics]." It is worth noting that assertions such as this one are based on the rigorous and extensive research Olson and van Bever conducted over a period of several years. For example, the material in Part I (The Growth Experience of Large Firms) is based on "a comprehensive quantitative analysis of more than five hundred companies that have numbered among the Fortune 100 across the past fifty years.
As for Part II (The Root Causes of Growth Stalls) they complement the quantitative analysis with "detailed case analysis of a subset of the Fortune 100 to determine why growth stalls occur." Then in Part III (Avoiding or Recovering from Growth Stalls), Olson and van Bever examine the controllability of stall points previously discussed that leads them to the implications of what they learned for executives: "you must continually articulate and stress-test the assumptions underlying your strategy because it is the assumptions that you believe most deeply or that you held true for the longest time that are likely to provide your undoing. You may think you are currently doing this, but the odds are that you are not, and it is an oversight that you suffer at your peril."
Olson and van Bever note several times throughout their narrative that it is common for an organization to stall, it is hard to see a stall coming, and it is extremely difficult to recover from a stall; also, that strategic myopia can occur at the highest executive levels even in organizations that are annually ranked among the most valuable, most highly admired, most profitable, etc. For example, 3M, American Express, Apple Computer, IBM, Rubbermaid, and Xerox. Of course, the degree of severity of consequences from a stall period varies from one organization to the next, as does the length of that period.
Many of those who are thinking about reading this book may well ask, "All well and good, indeed very interesting, but how specifically can this book help me and my own organization to avoid or recover from a stall period?" Hence the importance of the last of five appendices that provides a diagnostic test for senior managers to complete. Each respondent is asked to rate each of 50 "red flag warnings of an impending doom" in terms of having No Concern, Moderate Concern, or Substantial Concern about it. In my opinion, this diagnostic test (all by itself) is worth far more than the cost of the book. Olson and van Bever also offer five foundational recommendations (in the final chapter) for executive teams that find themselves struggling to recover top-line momentum, and briefly explain the importance of each:
1. Build consensus about the sources of weakness in your core business strategy between the top management team and "skip-level" management.
2. Confront the operational and/or business model challenges in your core business that you previously have avoided.
3. For even the closest of adjacency extensions, conduct a careful "gap analysis" to identify required changes to the core business model.
4. Examine opportunity for new business models early in the new product development process.
5. Exploit "privileged insight" into customers in building new growth platforms.
I appreciate the fact that after briefly identifying or suggesting a "what" (e.g. a challenge, question, problem, peril, or opportunity), Olson and van Bever devote the bulk of their attention to explaining the "how." For example,
How to recognize the limits of prudent growth
How to recognize a stall point
How to calculate the costs of a stall period
Why companies stall and how to avoid or recover from one
How to take into full account various strategic factors (e.g. "premium position captivity")
How to take into account various organization design factors (e.g. talent bench shortfall)
I also commend them on the provision of five appendices in which they identify the companies in their sample, explain their methodology, list case study companies for stall factor taxonomy (in business markets ranging from Asset-Intensive to Tech-Intensive), provide stall factor definitions, and then conclude with the aforementioned diagnostic test in Appendix 5.
Those who share my high regard for this book are urged to check out Enterprise Architecture as Strategy: Creating a Foundation for Business Execution co-authored by Jeanne W. Ross, Peter Weill and David Robertson as well as Roger Martin's The Opposable Mind, Dean Spitzer's Transforming Performance Measurement: Rethinking the Way We Measure and Drive Organizational Success, Edward Lawler's Talent: Making People Your Competitive Advantage, Jeffrey Pfeffer's What Were They Thinking?: Unconventional Wisdom About Management, and Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management co-authored by Pfeffer and Robert Sutton.
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